Please join the Web Marketing Association in congratulating the winners of the 8th annual MobileWebAwards for excellence in mobile web development.
Top award winnersfor 2020 are:
Patients & Purpose won Best of Show Mobile Website for TURNNT. TURNNT (Trying to Understand Relationships, Networks, and Neighborhoods in Trans Women of Color) is a study by Columbia University that aims to better understand these challenges in order to serve their medical needs. The objective of the campaign was to recruit TWOC in New York City to enroll in the study. In order to do that, we had to break down barriers of distrust between the medical community and the trans community. With this campaign, we showcased them authentically—bold, empowered, and beautiful. Through personal interviews, they were able to share their unique experiences, helping to build trust with eligible participants and highlighting the importance of enrollment.
Department of Neurosurgery, The University of Tokyo won Best of Show Mobile Application for Brainstem 3D atlas. Brainstem and SEZ anatomy is a mobile App for medical students or residents that lets users see inside of the brainstem by simply tapping the brainstem. Intuitive usability such as simple dragging or pinching the screen enhances learning experience efficient. It is now much easier to grasp 3D relationships of the complex anatomy. Neurosurgeons can study detailed information on safe entry zones to the brainstem (safe area to approach the brainstem) that was collected from more than 20 published papers over 40 years, when surgery to the brainstem was first scientifically reported. Another unique feature is a lesion mode. Users can put an imaginary lesion (tumor) as a sphere or ellipsoid and simulate the best surgical approach to the lesion. This is the world's first App that can be used in presurgical simulation.
Patients & Purpose was named Top Interactive Agency for the 2020 MobileWebAwards competition. They received 4 awards including Best Best of Show Mobile Website, LGBTQ Mobile Website, Best Pharmaceuticals Mobile Website and Best Pharmaceuticals Mobile Application. As the global leader in talent acquisition technologies, they are committed to finding new ways to leverage software, strategy and creative to enhance clients’ employer brands – across every connection point.
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