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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of  Wins 2014 Best Manufacturing Mobile Application Mobile WebAward for MBCI

To:

For: MBCI

Award: Best Manufacturing Mobile Application

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About the Entry



Our goal was to enhance the usability and functionality of our website so that it became an invaluable tool for our customers and our sales representatives. A majority of our clientele, architects and contractors, are on jobsites frequently and conduct a fair amount of business with smartphones. For this reason we invested heavily on developing a responsive website that was fluid and intuitive, making the overall customer experience improved on mobile and tablet devices. Some of the tools that we added specifically to optimize the mobile experience is geotargeting a user’s location so that they can have immediate access to their sales representative, allowing them to call or email them with a request immediately. We also enhanced the Project Gallery so that users can easily share projects that inspire them via email or social media. We also designed this site with ecommerce in mind and have laid the foundation for adding this functionality in the future.

 

Award Credits

Contributors:

Director of Marketing:

Laura Phelan

Brand Manager:

Erin Zaske

Marketing Coordinator:

Amy Crenan

Business Systems Analyst:

Brianna Ritter

Digital Marketing Intern:

Mallory Collins

Senior Program Manager:

Clare Cooper

Account Manager:

Kalie Trueper

Manager of Interactive Services:

Matt Alberty

Senior Developer:

Kyle Regan

Vice President of Account Development:

Roy Smith