WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Gere Donovan Creative

For: Ravn Alaska

Award: Best Airline Mobile Website

Click here to see entry creative

About the Entry

Gere Donovan Creative focused on creating an intuitive architecture—the literal underpinning for good digital design—popular pages are highlighted through colored tabs; navigation and subheads are limited to no more than three words per instance; and fonts are on-brand, but easy to read. Then to balance what would normally be a text-heavy site, Gere Donovan Creative used colorful, local photography that is representative of the various key customer segments across the state of Alaska—the business traveler, the vacation traveler, and the rural traveler. Instead of focusing on the planes themselves in the imagery, which is typical in airline website design, they focused on the real reason for their business—the customers.

 

Award Credits

Contributors:

CEO:	Scott Gere
Creative Director:	Mike Donovan
Account Director:	Amber Lee
Director of Sales and Marketing:	Steve Smith
Marketing Manager:	Charlotte Sieggreen