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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of hfa / Goodyear Wins 2014 Best Automobile Mobile Application Mobile WebAward for Goodyear TOW365 App

To: hfa / Goodyear

For: Goodyear TOW365 App

Award: Best Automobile Mobile Application

Click here to see entry creative

About the Entry



In 2014, the Goodyear Tire & Rubber Company launched a program that provides 24/7 towing assistance to drivers who are in need anywhere in the U.S. hfa helped Goodyear® launch the program by developing the brand identity, communication plan and mobile application for what is now TOW365.

Targeting drivers during the moments when they are in the most need of assistance, the TOW365 app offers a direct line to the TOW365 call center. The app also allows users to store vehicle information that call center representatives can access for even faster service and even helps drivers determine their location if they are in an unfamiliar place.

 

Award Credits

Contributors:

Partner/Executive Creative Director:

Tracy McCutcheon

Associate Creative Director:

Greg Pfiffner

Art Director:

Andrew Hernandez

Art Director:

Jeremy Jaymes

Senior Copywriter/Creative Lead:

Kirk Norris

Project Manager:

Matt Grycan

Senior User Experience Architect:

Marie Lepley