WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: RBC & Brightworks Interactive Marketing

For: RBC In-Branch Sales Aid

Award: Best Bank Mobile Application

Click here to see entry creative

About the Entry

RBC is always looking for new opportunities to engage their clients in-branch and the iPad Counter Content project is the latest such initiative. The project displays eight relevant offers to clients while they are speaking with a customer service representative about their banking needs. The iPads have provocative initial “What If” statements that engage the consumer and the content payoff slides contain relevant product information. The project has been a success with clients and customer service representatives engaging with the iPads.

 

Award Credits

Contributors:

RBC:
Brightworks Interactive Marketing: