2019 Call for Entries is closed. Good luck to all!

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

Bookmark and Share

image of Critical Mass Wins 2014 Best Fashion or Beauty Mobile Website Mobile WebAward for Sunglass Hut

To: Critical Mass

For: Sunglass Hut

Award: Best Fashion or Beauty Mobile Website

Click here to see entry creative

About the Entry



Sunglass Hut was the place consumers went for convenience, but it lacked the inspiration needed to pick the perfect pair. We worked with Sunglass Hut to position them as the fashion authority by connecting fashion inspiration and eCommerce, which enabled us to create not only a storefront but also a destination for their Fashion Forward Female target. Only one month after launching, the mobile site saw +44% increase in orders and +93% increase in revenue compared to the same time period last year.

 

Award Credits

Contributors:

Vice President, Insight and Planning:

Scott Hughes

Creative Director:

Steve Rowcliffe

Senior Art Director:

Andrew Lavery

Associate Director of User Experience Architecture:

Kate Simmons

Senior Designer:

Franchec Crespo

Associate Director of User Experience Architecture:

Warren Fallwell

Art Director:

Matt Adenis

Designer:

Marta Tomasir

Project Manager:

Sally McKinnon

Digital Producer:

Maria Lockhart