2019 Winners Announced. Congratulation to All!

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of hawkeye and Cargill Wins 2013 Best Retail Mobile Website Mobile WebAward for Record Rack's BigShot Responsive Website

To: hawkeye and Cargill

For: Record Rack's BigShot Responsive Website

Award: Best Retail Mobile Website

Click here to see entry creative

About the Entry



hawkeye created a campaign to drive traffic and sales for retailers and online sales of Record Rack products by targeting and educating new and unaware hunters, wildlife enthusiasts and existing passionate consumers. Using a smartphone, consumers take aim at an in-store display and compete for various prizes, from coolers, pocket knives and instant coupons, to an all-inclusive hunting trip. From the thrill of the shot to the satisfaction of improving their scores, to the excitement of competing against hunters down the road and across the nation, the Record Rack BigShot hunting gameplay speaks directly to Record Rack’s core audience, builds awareness among new consumers and drives increases sales. Through a robust online experience that fuels the nationwide competition, consumers can see how they stack up against the best smartphone sharpshooters in the country with an online leaderboard, challenge their friends through social networks and compete for the right to be called Record Rack’s BigShot. An integrated email and social campaign, display advertising and print ads drive customers to stores to compete with traffic building displays and powerful partnerships with brands like Mossy Oak. The approach not only directly promotes Record Rack’s brand and product line but also increases the value of their brand to retailers who benefit from increased foot traffic and exposure. Record Rack's BigShot and hawkeye are elevating the game in wildlife marketing. In addition to using the in-store BigShot targets, you may also choose to use the digital version of the BigShot target at www.bigshotgame.com/play-online

 

Award Credits

Contributors:

Strategy:

John Tedstrom

Account Lead:

Megan Fairchild

Creative Director:

Mark Beechy

Copywriter:

Kevin Fenton

Videographer:

Ricky Herrington

User Experience:

John Doumas

Developer:

Jason Awbrey

Developer:

Bryan Allen

Developer:

Ben Sterrett

Project Manager:

Kyle Plonka