WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Penske Truck Leasing

For: Penske Used Trucks

Award: Best Transportation Mobile Website

Click here to see entry creative

About the Entry

The mobile used trucks website provides the ability for a customer to search for specific vehicles, view pictures and details on all vehicles, compare up to five vehicles and share vehicles with other interested parties. We have three (3) distinct user groups: Retailers – businesses who buy trucks directly from Penske for use by their business; Dealers – businesses who buy trucks from Penske to resell on their lots; and Wholesalers – businesses who buy trucks from Penske based on the specific requirements of their customers. Sharing vehicle information and comparison information is especially useful for our Dealer and Wholesale customers. The mobile website was designed to provide quick user specific search results from our inventory. All users speak with a call center representative to purchase their vehicle(s). We provide mobile-specific phone numbers on each page to allow the customer an easy tap-to-call option to speak to a live associate.

 

Award Credits

Contributors:

Director of Remarketing Sales:	Robert Glenn
Director e-Business Development:	Mike Hintenach
Director Interactive Solutions/Innovations:	Brandie Searle
VP Remarketing:	Jack Mitchell
VP Marketing:	Ann Walsh
Director Marketing:	Ann Cosfol
Manager Internet:	Philip Tatem
Lead - Systems Analyst:	Sree Gopal
IT Project Lead:	Carla Qandel