WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Aperto Group / Aperto Move

For: Volkswagen RALLYTHEWORLD.COM

Award: Best Events Mobile Website

Click here to see entry creative

About the Entry

This is a real story – the mission of Volkswagen in the World Rally Championship. We designed a transmedia storytelling campaign over several channels and devices and invited people all over the world to experience a new chapter of Volkswagen’s motorsport history first hand. Our campaign is called Rally the World. We share true rally excitement on our website, Facebook, Instagram, Foursquare and Youtube.
Our goal: Bring the rally back to the people and help Volkswagen on its way through 13 rallies to become the world champion. Effective communication modules help distribute its own story, emphasize its dramaturgy and invite all motorsport fans and netizens to be part of it. This campaign approach underlines the innovativeness of Volkswagen’s marketing on a global scale.
A state-of-the-art platform was created which acts as a newshub and accompanies the user during the rally season and events. Relevant information and highly topical news from the rally stages are provided in an entertaining way and furthermore, the websites leads to other rally-specific content. RALLYTHEWORLD.COM is the heart of the campaign and therefore, it has been optimized for desktop, tablets and smartphones. In order to keep up the user’s attention for over one year, we have developed a content strategy, which includes different media formats: highly topical magazine articles about fans and rally drivers, involving storytelling and the integration of the fan-perspective. The storytelling is supported by parallax-scrolling, which conveys the experience of speed and motion of the rally sport. The site is available in 4 languages.

 

Award Credits

Contributors:

Design:	Sarah Schulz
Concept:	Nicole Rummel
Development:	Uwe Kiefer
Project management:	Jonas Miebach
Project lead:	Marie-Louise Sadakane / Jan Gessenhardt