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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of SapientNitro Wins 2013 Best Fashion or Beauty Mobile Website Mobile WebAward for crabtree-evelyn.com

To: SapientNitro

For: crabtree-evelyn.com

Award: Best Fashion or Beauty Mobile Website

Click here to see entry creative

About the Entry



The redesign of www.crabtree-evelyn.com was exceptionally transformative. Our project team took the existing website and reinvented it into an engaging retail experience that brings the brand to life. Bold beautiful imagery boosts each product’s star power. Reimagined UX design presents products as curated collections and creates more—and more simplified—paths to products. Fresh new copy speaks to the customer in the Crabtree & Evelyn quintessentially British brand voice, and lends consistencies throughout the site and across geographies—just like the Crabtree & Evelyn retail stores do in the offline world.

The new site empowers customers to shop online the way they do offline finding and buying gifts for friends, treating themselves to luxurious products, immersing themselves in the brand, while having the commerce functionality to support them. It also enables decision-making through rich content, personalization and a sense of community.

 

Award Credits

Contributors:

Worldwide Chief Creative Officer:

Gaston Legorburu

Creative Director :

Mark Berinato

Associate Creative Director :

Allison Sarno

Copywriter:

Emily Sullivan

Designer:

Sarah Oldenburg

Account Director :

Maura Nagle

Project Manager :

Becca Shaw

Technical Director :

Hemant Arora

Information Architect :

Ryan Mulloy