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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Clopay Garage Doors and Hitchcock Fleming & Associates, Inc. Wins 2013 Best Home Building Mobile Website Mobile WebAward for Clopay® Garage Doors “Imagine” Campaign Landing Page

To: Clopay Garage Doors and Hitchcock Fleming & Associates, Inc.

For: Clopay® Garage Doors “Imagine” Campaign Landing Page

Award: Best Home Building Mobile Website

Click here to see entry creative

About the Entry



Clopay had an opportunity to improve its mobile user experience. That’s why hfa created a fully integrated mobile landing page that complemented Clopay’s new brand advertising campaign. This new approach was designed to track the effectiveness of print executions and boost lead generation among affluent homeowners. Research has shown that consumers are staying in their homes longer and are looking for ways to create a sense of ownership through design-centric home improvements. Replacing a plain white garage door with a stylish Clopay garage door is an effective way to transform a living space. The new campaign features a mobile landing page that allows users to view various homes and choose different Clopay door styles with a swipe of the finger. It’s an exciting approach that inspires consumers and helps them discover a Clopay garage door that complements their homes. In the first three months, nearly 17,000 mobile visitors to the desktop website were redirected to the mobile-friendly site. Nearly 4,000 of those visits were generated by trackable QR codes featured in various home improvement magazines. Mobile users showed high engagement with the interactive content on the landing page, clicking an average of 5 times per visit! Plus, 305 consumer leads were captured from visitors completing the “Find A Dealer” form.

 

Award Credits

Contributors:

Senior Art Director:

Todd Moser

Senior Copywriter:

Tony Fanizzi

Associate Creative Director:

Greg Pfiffner

Account Manager:

Mike Campana

Senior Project Manager:

Carrie Hall

VP/Account Services:

Dale Elwell

Digital Developer:

Bill Droll