WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Risdall Advertising Agency

For: Affinity Plus Federal Credit Union

Award: Best Credit Union Mobile Website

Click here to see entry creative

About the Entry

The main Affinity Plus website was redesigned and launched in early 2012 to provide a better user experience for existing members and be more inviting to prospective members. The site launched with full analytics monitoring and ongoing website optimization. While the organization was working with its credit union financial partners to develop online banking mobile apps, Risdall recommended developing a mobile version of the full website for specific pages that were being accessed most often by mobile devices. Based on the first year of analytics, mobile devices were being used to access the site at an aggressively growing rate. The resulting mobile version of the website serves up targeted pages, primarily branch locations, ATM locations, current interest rates, news & events, and contact info, in a mobile friendly format. It is tied directly to the main website for centralized content management and optimization. Affinity Plus is a growing credit union, so this organizational structure makes it very easy to update with new branch locations and new ATM locations simultaneously on the main website and the mobile version. It also provides a convenient place for members to download their online banking mobile apps.

 

Award Credits

Contributors:

Designer:	Matt Bergen
Developer:	Erik Hinds
Search Engine Optimization:	Nick Noble
Search Engine Optimization:	Tracy Henry
Project Management:	Glenna Dibrell