WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Metter Interactive

For: Connotate Inc.

Award: Best Application Service Provider Mobile Website

Click here to see entry creative

About the Entry

Connotate, Inc. is a leading provider of automated Web data extraction and monitoring solutions. Prior to Metter Interactive, Connotate’s vision was clear: To provide high-quality solutions that deliver accurate, clean data and insights to their clients. The challenge was the execution of that vision needed to elevate the brand to engage users and increase the number of qualified leads. Connotate’s vision was clear, it just needed a prescription change.

To match Connotate’s growing technology and solutions, a new information architecture and interface design was developed around creating higher user engagement. The entire redesign was completed in a 3-month timeframe, focusing on improved interactivity and user experience. Metter developed the responsive design framework in a PHP format with Wordpress as a CMS, providing Connotate the ability to edit the entire website in-house.

The story behind Connotate’s vision was lost in their previous site. Metter took that vision and developed enriched content that could ultimately impact a broader audience including info graphics, leadership interviews, video, and a “chalktalk” style animation to emphasize their story. The redesign of platforms such as inbound marketing, email templates, and landing pages enhanced Connotate’s overall branding. Updating platforms with new content to better tell Connotate’s story elevated their branding that much further.

 

Award Credits

Contributors:

President:	Michael Carroll
VP, Account Strategy & UX+D:	David Snyder
Creative Director:	Garrett Hoskins
VP, Technology:	Jeff Metter
Digital Marketing Consultant:	Katrina Sorrentino
Digital Marketing Coordinator:	Christy Smits