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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Barbara's Bakery and Genuine Wins 2013 Best Food Industry Mobile Application Mobile WebAward for Snackimals Dash

To: Barbara's Bakery and Genuine

For: Snackimals Dash

Award: Best Food Industry Mobile Application

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About the Entry



Barbara's asked Genuine to build a digital strategy that can drive awareness and sales of two new Barbara's Organic Snackimals Cereals as well as to promote the entire Snackimals product line. In addition, the goal is to create an emotional connection between the Snackimals characters and Moms/kids (under 12) that translates into product affinity, while creating value for Moms and kids with engaging experiences. The mobile iOS app was developed to build awareness for the two new Barbara's Organic Snackimals Cereals and to engage with the kids in a fun and visually appealing application.