WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2013 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: E!

For: E! Online

Award: Best Entertainment Mobile Application

Click here to see entry creative

About the Entry

The newly redesigned E! Online app extends the popular E! Online brand to a new platform and ensures our content is seen by as many consumers as possible. E! Online is the premiere destination for up-to-the-minute entertainment news. E! Online delivers breaking news, fashion, movie reviews, photos, videos, live-event coverage and more. For the first time ever, the app also includes live streaming events including Live From E! which is broadcast daily from E!’s newsroom. Users also have the ability to share content with a friend via email, or with everyone in their social networks via Facebook and Twitter. Via push notifications, the app notifies users of breaking news, guaranteeing that users are always in the know. The new and improved E! Online app features the proprietary featured stack logic to surface the most compelling content to our users at launch of the app. Users can also watch a daily live stream of E! Online’s web exclusive show Live From E!. Over 10 E! franchises are represented in the videos section with a deep content library of on air clips and exclusive bonus clips. The show content is featured in a fun, interactive parallax effect. The new and improved E! Online app makes it easier than ever for our fans to access the breaking entertainment news, photos, and videos they can’t live without. With the app, they are able to stay constantly connected with up to the minute articles from the world’s leading source in entertainment news, E! Online.

 

Award Credits

Contributors:

EVP & General Mgr, E! Digital & Bus Development:	John Najarian
VP, New Media:	Gerald Abrahamian
VP, E! Online:	Romina Rosado
Director, Business Development:	Danny Shea
Associate Director, New Media:	Phillip Broyles