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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Hunter Douglas Wins 2012 Best Design Mobile Application Mobile WebAward for "The Art of Window Dressing" iPad App

To: Hunter Douglas

For: "The Art of Window Dressing" iPad App

Award: Best Design Mobile Application

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About the Entry



The goal was to revolutionize how consumers begin their search to find the perfect window treatments and to take the company’s successful The Art of Window Dressing™ branding campaign mobile. An industry first, the app brings together in one place everything a consumer needs to get started, simplifying the process and making it a lot more efficient and enjoyable. It leverages the iPad’s superior image resolution to create a robust visualization that lets them see how actual products will look on their windows anywhere, anytime. Features include: • The “Fashion Show” – a virtual showroom of the most comprehensive line of custom window fashions. • The “Dress A Window” capitalizes on the iMagine™ rendering tool on hunterdouglas.com, which allows consumers to see how each product would look in sample room scenes or in their own homes. Consumers can take their own picture of a room and render products right on the windows to preview different styles. • The “Swatch Sorter” tool, exclusive to this app, allows consumers to sort through the thousands of options. They can select among light-filtering options, different style choices and colors. The color section sorts the fabrics available in each product style by color families. Once a color family is selected, just the fabrics within that family are shown so that the process of finding just the right fabric/color combination is much easier. A “Workbook” lets room renderings be saved complete with product specifications. These room scenes can be shared by e-mail, Facebook and when visiting dealers. A Dealer Locator lists nearby retailers.

 

Award Credits

Contributors:

Hunter Douglas:

Enlighten:

Visual IT Ltd.: