2020 Call to Entry Open. Good Luck to All!

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of POP Wins 2012 Best Sports Mobile Application Mobile WebAward for Seattle Sounders FC iPhone Application

To: POP

For: Seattle Sounders FC iPhone Application

Award: Best Sports Mobile Application

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About the Entry



Loud.
Passionate.
Knowledgeable down the most minute detail.

In their three short years of existence the Sounders and their loyal fans have upended the MLS status quo. Over 36,000 strong at every game singing, cheering, screaming – blowing away eardrums as well as attendance records. Needless to say, the wishes of this group should not be taken lightly. And at a time when most sports team apps are chock full of stats and schedules, we instead scoured the fan pages and photo streams and conducted countless interviews.

And simply listened.

What we learned is that this fan base values one thing above all else: Community. That shared feeling of elation or anguish. The collective marveling at the curler into the upper 90, or railing against fouls left unpunished. We learned that this app needed to be not only a repository of information, but an extension and a complement to the stadium experience. And along the way, we came up with some pretty innovative features.

Unique live polling, play-by-play live audio, matchday commentary, social media, player cards, yellow and red card screens, and much, much more.