WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2025 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Maximus

For: Healthy Louisiana Mobile App

Award: Best Government Mobile Application, Best Health Care Mobile Application

Click here to see entry creative

About the Entry

The Healthy Louisiana mobile app supports Medicaid enrollment by delivering a mobile-first solution that empowers program members with 24/7 access to enrollment services.
Designed for both iOS and Android, the app offers a secure, intuitive interface that simplifies plan comparisons, provider searches, and enrollment, enabling a positive customer experience.
With support in English or Spanish, real-time personalized data, and geolocation-enabled provider search, the app anticipates user needs and reduces reliance on traditional enrollment channels.
Within a few taps, members can compare plans side-by-side, view independent ratings, and select providers based on specialty, language, and hospital affiliation.
The app’s design prioritizes accessibility and ease of use, featuring built-in tutorials and FAQs. Its interactive features and seamless navigation foster engagement, trust, and self-service.
As a dynamic tool for members of Louisiana’s Medicaid managed care program, the app has achieved measurable impact: over 159,000 installs, 45,000+ lifetime enrollments, and near-perfect user ratings (4.9 stars on the App Store, 4.7 on Google Play).