WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2025 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: CCD Ignite

For: Lauren Jumps

Award: Best Sports Mobile Application, Best of Show Mobile Application

Click here to see entry creative

About the Entry

The Fancy Feats app by Lauren Jumps is designed for jump rope enthusiasts at all levels, from complete beginners learning their first single-unders to advanced users mastering complex tricks and combos. The audience includes fitness-minded individuals looking for fun, portable workouts, as well as Lauren’s global community of jump rope followers eager for structured, gamified progression. The goal of the campaign was to position Fancy Feats as the most engaging way to learn and improve jump rope skills. More than a workout tool, it offers an interactive journey powered by its unlockable skill tree. Users progress through levels, unlocking new moves, combos, and achievements as they go. This unique structure transforms skill development into a rewarding and motivating experience, making progress both visible and measurable. The advertising strategy emphasized accessibility and progression: from “your first trick” to “your first freestyle combo.” Campaign messaging highlighted the app’s gamified approach, supportive tutorials, and the thrill of unlocking new skills. By showcasing Lauren’s expertise and personality, the campaign reinforced trust while inspiring users to take part in a shared journey of improvement. Through this campaign, Fancy Feats set out to raise awareness, drive downloads, and cultivate a loyal community committed to continuous growth, motivation, and the excitement of mastering rope skills step by step.

 

Award Credits

Contributors:

Miss:	Lauren Jumps
Mr:	Chris Curd
Miss:	Becki Todd
CCD:	Ignite Team