WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2025 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Ignite + Kim French

For: Kim French

Award: Best Education Mobile Application

Click here to see entry creative

About the Entry

The Kim French Believe App was created to inspire, empower, and support individuals seeking personal growth, resilience, and confidence in their everyday lives. The primary audience includes women and men of all ages who are motivated by self-improvement, positivity, and a desire to strengthen their mindset. The app particularly resonates with people navigating life challenges, building new habits, or seeking encouragement in their professional and personal journeys.

The goal of the campaign was to introduce the Believe App as more than just a digital tool. It is positioned as a trusted companion that encourages users to believe in themselves, stay consistent, and unlock their true potential. By combining motivational content, practical exercises, and a supportive community, the campaign aimed to highlight the app’s unique value in bridging the gap between inspiration and real, sustainable personal change.

The advertising approach was designed to be uplifting, relatable, and accessible, ensuring the campaign connected emotionally with its audience. Every touchpoint including visuals, messaging, and engagement focused on empowerment and the simple but powerful message: believe in yourself, and anything is possible.

Through this campaign, the Believe App sought to raise awareness, drive downloads, and build a loyal user base united by a shared commitment to self-belief and growth.

 

Award Credits

Contributors:

Miss:	Kim French
Mr :	Chris Curd
Miss:	Becki Todd
Company:	CCD Ignite Team