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The Knoxville TVA Employees Credit Union™ (KTVAECU®) Teen Debit Card webpage is designed to attract and inform teens age 13 and older and their parents on tools to help them learn how to manage their money.
The primary goal of the webpage is to provide teens with a debit card that not only allows them to make purchases but also helps them to develop important financial skills. The page highlights various digital banking tools, offers helpful tutorials, and speaks to the desired younger audience on their level. It features a vibrant and interesting layout with eye-catching GIFs to keep users engaged and move their eyes throughout the page. All while providing essential information in different content formats for teens who wish to learn more about managing their finances.
KTVAECU serves nearly 300,000 Members across 24 branch locations throughout East Tennessee. The KTVAECU website serves as a vital digital branch for Members of all generations. The website is an informational resource to encourage our younger Members to use financial tools responsibly.
Contributors:
Senior Digital Marketing Specialists: |
Halley Johnson |
Digital Marketing Specialist: |
Olivia Rice |
Video/Photo Content Marketing Specialist: |
Butch Sunderland |
Graphic Design Marketing Specialist I: |
Gracie Cliff |
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