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ShorePoint Inc.'s ultimate goal for the company’s updated website was to attract top executives from U.S. federal government agencies and increase brand awareness and engagement for its federal civilian cybersecurity services, which are critical to U.S. national security.
The secondary goal was to appeal to government contractors in the private sector industry, who may be interested in partnering with ShorePoint, to provide critical cybersecurity services to federal civilian agencies.
Other goals for the website included establishing a valuable newsroom for reporter outreach, easy access to all social media for audience engagement, and optimized content to support SEO.
Contributors:
President/CEO: |
Joyce Bosc |
Senior Writer: |
Elizabeth Doubleday |
Project Manager: |
Ashley Brumbaugh |
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