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In 2024, National Telecommunications PLC (NT), a state-owned Thai telecommunications company, launched a major overhaul of its online retail platform to support a broader range of digital products. The initiative also aims to enhance user experience, aligning with the theme of its main website, "Digital Hero."
The revamped NT e-commerce site emphasizes user-friendly navigation for a diverse audience, combining a minimalist interface with dynamic mixed-media visuals. It allows users to easily browse lifestyle-curated product recommendations, ensuring seamless access and a smooth purchasing experience for everyone.
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