WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2024 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Mirum (Thailand) Co., Ltd.

For: Yamaha Thailand Marketing Automation

Award: Best Automobile Mobile Application

Click here to see entry creative

About the Entry

The Yamaha LINE Automation project aims to engage Yamaha Motorcycle prospects and owners by delivering personalized content at the right moments through LINE, Thailand's most popular chat platform. This marketing automation process tailors communication to different target segments throughout their buyer journey. Automation workflows are crafted to provide personalized experiences based on customer personas, interests, and their stage in the buyer’s journey. Advanced mechanics such as scoring and rule-based systems are used to precisely identify and engage users. The content within this automation is designed to highlight Yamaha's unique brand identity—exciting and emotionally charged moments. It leverages out-of-frame designs and dynamic diagonal lines to capture attention, while also ensuring the visual appeal aligns with the preferences of various audience segments for each motorcycle model.