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We designed Tucker's mobile-first web experience, refining the visual design system to elevate the identity of this beloved local gem.
Tucker’s primary audience likes to keep the restaurant’s menu at their fingertips, while at the restaurant and on the go.
Their previous website saw a steady influx of mobile users, making up a striking 85% of their total audience. The new website needed to perform up to par on any device—but especially seamlessly on mobile, to take care of the significant majority of mobile users engaging with Tucker’s every day.
On the new website, users will find that the menu is app-like. Its vertical orientation is easy to scroll—a must for a restaurant with a substantial amount of breakfast, lunch, and beverage options.
Contributors:
Web Experience Manager: |
Matt Marquis |
Creative Director: |
Justin Martin |
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