WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2024 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Hong Kong Trade Development Council

For: “EXHIBITION+”– hktdc.com Sourcing

Award: Best International Business Mobile Website

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About the Entry

Since its launch in 2000, hktdc.com Sourcing has established itself as a trusted online B2B marketplace. By integrating the “EXHIBITION+” model—HKTDC’s hybrid exhibition approach that seamlessly connects offline and online trade fair experiences—the platform creates a holistic eCommerce solution. This combined strategy allows products showcased at physical trade fairs in Hong Kong to be available online, redefining the sourcing experience for international trade and enhancing long-term relationships between buyers and suppliers.

The platform connects over 2 million registered buyers with more than 130,000 reputable suppliers, facilitating approximately 24 million business connections annually. Following a significant revamp in November 2020, the platform has demonstrated remarkable growth in the 2023/24 fiscal year, including a 34% increase in site traffic and a 149% rise in enquiries from buyers. The diverse buyer base spans over 200 countries and regions, with notable contributions from the Americas (20%), Europe (17%), and ASEAN and the rest of Asia (22%), Mainland China (16%) and Hong Kong (6%).

To maintain high performance, the hktdc.com Sourcing platform employs a system that examines store performance base on average response time to buyer enquiries, completeness of product/service information, online store profiles, and the frequency of new product/service uploads. Additionally, it supports multiple languages, offering translation services in 21 languages, in addition to English, Traditional Chinese, and Simplified Chinese, enabling suppliers to effectively engage with global buyers.

In summary, hktdc.com Sourcing excels in connecting international buyers with reputable suppliers. Its innovative approach, diverse geographical reach, and strategic product promotion contribute to its exceptional performance in the global trade industry, solidifying its reputation as a reliable online B2B marketplace.