WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2024 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: The Purpose Group
For: Sensible Strumming
Award: Best Non-Profit Mobile Website
Click here to see entry creative
About the Entry
40% of popular country songs mention alcohol, which can encourage listeners to drink their problems away. So, we created a country song encouraging people not to. The campaign launched during Dry January, the ideal moment to reach our audience.
Award Credits
Contributors:
Dina Peck: |
Chief Creative Officer |
Matthew Shepatin: |
Senior Vice President, Group Creative Director |
Tyler Maxson: |
Senior Vice President, Creative Director |
Angela Wyan: |
Group Art Supervisor |
Jacque Lombardo: |
Art Supervisor |
Ming-mei Hung: |
Art Supervisor |
Annelis Rivera: |
Senior Art Director |
Hannah Li: |
Art Director |
Deirdre Shahar: |
Senior Copywriter |
Nate Platzner: |
Senior Video Editor |