WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2024 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: WineGlass Marketing

For: Parable Wine

Award: Best Beverage Mobile Website

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About the Entry

Audience Summary for Parable Wines Parable Wines targets a sophisticated audience that values high-quality wines and rich storytelling. This includes: - Wine Enthusiasts: Those passionate about exploring fine wines and their unique craftsmanship. - Aged Wine Collectors: Connoisseurs seeking rare, complex wines and special vintages. - Lifestyle Consumers: Individuals who integrate wine into their lifestyle, whether for elegant gatherings or personal enjoyment. - Curious Learners: Aficionados eager to expand their wine knowledge and engage with wine-related content. - Design Savvy Individuals: Those drawn to the brand’s sophisticated design and aesthetic appeal. Website Goal and Design Approach The Parable Wines website immerses visitors in the brand's rich narratives and premium wine offerings. It achieves this through: - Elegant Aesthetics: Using a refined color palette and high-quality imagery to reflect the brand’s sophistication. - Storytelling: Featuring engaging content and detailed narratives to connect visitors with the stories behind each wine. - User-Friendly Navigation: Offering an intuitive layout to explore wine selections and detailed information easily. Interactive Elements: Providing wine pairings, tasting notes, and educational resources to captivate and inform the audience. Overall, the website’s design enhances brand engagement by blending elegance with compelling content, effectively reaching and resonating with its discerning audience.

 

Award Credits

Contributors:

Client:	Brian Kelleher
President:	Susan DeMatei
Director of Strategy:	Gaynor Strachan Chun
Creative Supervisor:	Keith Kenny
Designer:	Tony Fung He
Account Executive:	Brittany Monk