WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2024 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: Science & Purpose
For: EYE AM
Award: Best Pharmaceuticals Mobile Website
Click here to see entry creative
About the Entry
Presbyopia—it’s a funny word for not being able to see what’s right in front of you. Not so funny when nearly 130 million Americans deal with it daily. Eye drops to treat it hit the market a few years ago, but fell short of expectations, leaving eye care professionals (ECPs) skeptical.
LENZ set out to change that narrative. With emerging solutions on the horizon, we had new information to share with ECPs. When they saw the advancements happening in the presbyopia market, ECPs who once held a grudge began to change their minds. We saw an opportunity to turn them into advocates—then we took it even further, turning them into influencers.
We made ECPs the focus of our campaign, asking nearly 60 of them how they felt about the future of presbyopia solutions. Through our campaign, we gave ECPs a platform to share their hopes of the future, with bold statements and powerful portraits.
Despite being a pharmaceutical company, LENZ sees themselves as anything but. To match their innovation, we created a cutting-edge, digital experience to educate doctors about emerging science: EyeAmSelective.com. The site’s design—minimal, data-driven, high-contrast, with parallax animation—is unprecedented for the industry.
We didn’t just ignite doctors’ passion for innovation in the presbyopia treatment space. We turned a community of former naysayers into champions who want to help millions of people see better, with something better.
Award Credits
Contributors:
EVP, Group Creative Director, Art: |
Michele Monteforte |
EVP, Group Creative Director, Copy: |
Stephanie Markell |
VP, Group Art Supervisor: |
Rick Calzi |
VP, Copy Supervisor: |
Greta Reichert |
Senior Art Director: |
Shannon Deuel |
VP, Group Account Supervisor: |
Thomas Sibilia |
VP, UX Lead: |
Grant Susman |
VP, Editorial Group Supervisor: |
Lisa Hines |
VP, Director, Project Management: |
Ryan Smith |
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