2020 Winners Announced! Congratulations!

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Hanson Inc./Masco Cabinetry Wins 2012 Best Home Building Mobile Website Mobile WebAward for KraftMaid Mobile Site

To: Hanson Inc./Masco Cabinetry

For: KraftMaid Mobile Site

Award: Best Home Building Mobile Website

Click here to see entry creative

About the Entry



KraftMaid, an industry leader in cabinetry with the highest brand awareness in the category, wanted a mobile optimized version of their website. The KraftMaid mobile site fully supports their vast product offering, showcases inspirational photo galleries, and allows consumers to find a retailer with the dealer locator functionality. Before this, it was nearly impossible to navigate through all the products and other site features on a mobile device. Now, consumers on-the-go wanting to access the site on their mobile devices get a truly exceptional mobile experience!

 

Award Credits

Contributors:

Managing Director, Insights + Connections:

Melanie Christian

Account Director, Client Services:

Jonathan Jacobson

Account Manager:

Joel Trzcinski

Director, Digital Production:

Karen Torok

Director, User Experience Architecture:

Leslie Mohn

Senior User Experience Architect:

Melisa Zachrich

Director, Engineering:

Steve Bumbaugh

Senior Software Engineer:

Spencer Crissman

Senior Interactive Desinger:

Dave Rodriguez

Digital Producer:

Cyndi Jones