WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2022 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: UK HealthCare & APAX Software

For: UK HealthCare Website

Award: Best Health Care Mobile Website

Click here to see entry creative

About the Entry

For the UK HealthCare website, connecting patients and visitors to the information they need, when they need it, in a clear and intuitive way was the number one goal. Second was conveying “The Power of Advanced Medicine” as more than just a tagline. To accomplish this, an extensive empathy-building discovery phase was conducted to understand visitors’ and patients’ needs, values, fears, and goals. Armed with this knowledge, our designers and developers worked to create a website that displays multiple layers of navigation in an intuitive way, provides a interactive search tool organizing many categories and taxonomies of results easily, and that provides a flexible and easy-to-use content management system for the multiple content managers across the site.

 

Award Credits

Contributors:

UX Researcher & Designer:	Josh Crandall
Lead Developer:	Chris Allen
QA:	Caleb King
Developer:	Taylor Akin
Developer:	Josh Stewart
Project Manager:	Keith Kurzendoerfer
Web Manager:	Sean Asbury
Content Manager:	Jonathan Coffman
Content Manager:	Abby Heverin