2019 CALL FOR ENTRY COMING IN AUGUST

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Hanson Inc./Masco Cabinetry Wins 2012 Best Home Building Mobile Application Mobile WebAward for KraftMyStyle App

To: Hanson Inc./Masco Cabinetry

For: KraftMyStyle App

Award: Best Home Building Mobile Application

Click here to see entry creative

About the Entry



KraftMaid, an industry leader in cabinetry with the highest brand awareness in the category, decided it was time to reach a new audience of mobile users with an app. The goal of the app was to target iPhone users who may have never heard about KraftMaid otherwise and provide a fun tool that allows them to be inspired. The iPhone app, called KraftMyStyle, gives users a tool to take photos, create style boards of things that inspire them which can be shared with a designer or friends via email or social networking, find retailers to buy product, and create an account that will integrate the style boards and other content with KraftMaid.com.

 

Award Credits

Contributors:

Managing Director, Insights + Connections:

Melanie Christian

Account Manager:

Joel Trzcinski

Director of User Experience Architecture:

Leslie Mohn

Senior User Experience Architect:

Melisa Zachrich

Director of Engineering :

Steve Bumbaugh

Senior Software Engineer:

Spencer Crissman

Senior Interactive Desinger:

Dave Rodriguez

Interactive Designer:

Joe Payton

Senior Developer:

Josh Jacob

Digital Producer:

Cyndi Jones