WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2022 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Sanky Communications

For: African Wildlife Foundation Legacy

Award: Best Non-Profit Mobile Website

Click here to see entry creative

About the Entry

The goal of this landing page is to leverage AWF's anniversary celebration to re-introduce a successful legacy campaign, "Only Elephants Should Wear Ivory," which ran in print between 1989 and 1992. The campaign put a new face to "Only Elephants Should Wear Ivory" in the 21st century, using actor and advocate Candice Bergen as a signer and match donor. The campaign showcases on combating threats at every stage of wildlife trafficking, from deterring poaching to anti-trafficking through contraband detection and strengthening prosecutorial capacity to reducing demand in target countries. This multi-pronged strategy has been AWF's focus for 60-years, and with the donors' partnership, they won't stop until only elephants, hippos, and rhinos wear ivory.

 

Award Credits

Contributors:

Creative Director:	Regina Ryan
Design Director:	Karl Smudski
Designer:	Stefan Coisson
Senior Copywriter:	Alexis Sachdev
Tech Director:	Piotr Major
Assistant Tech Director:	Clay Baucom