WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2021 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Radancy Netherlands

For: Reality Calling

Award: Best Military Mobile Website

Click here to see entry creative

About the Entry

With this mobile campaign, the Ministry of Defence aims to literally give a glimpse into the reality of the profession of an officer in the Ministry of Defence to as many higher-educated students as possible who are in the final year of their studies or have recently completed their studies. By going through the experience of reality calling, you will see what the Ministry of Defence offers you and demands of you. Through reality calling, a candidate can experience the life of an officer and what it is like to make complex choices quickly. Through an extensive script of settings, scenarios, user choices and AI a reality experience is offered. So that the potential candidate can better answer the recruitment question: Yes, working as an officer in the army is something for me!

 

Award Credits

Contributors:

Interaction design:	David Cleffken
Development:	Robin Moggre
Development:	Terence Keyzer
Copy/PM:	Jan Beukema
Copy/PM:	Sanne Simons