WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2021 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Thai Yamaha Motor and Mirum (Thailand)

For: Yamaha Website

Award: Best Automobile Mobile Website

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About the Entry

During the COVID-19 outbreak, Thai consumer behavior has changed swiftly by switching from offline to online purchases. Yamaha Thailand as a leading manufacturer of motorcycles, marine products, and other motorized products, realized the important roles of online channels, revamped its website to be equipped with all useful information that impress consumers throughout their buyer’s journey. The new website’s layout was designed based on the analyzed data to serve customers’ needs better. The advanced mega menu linked with product inventory makes accessing products more convenient and faster. More features such as model comparison and financial calculator, help users make more confident purchasing decisions.Thai Yamaha Motor and Mirum (Thailand)