WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2020 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Cognitiv

For: Cognitiv’s Rosé / Not Rosé!

Award: Best Marketing Mobile Application

Click here to see entry creative

About the Entry

Like so many marketers, the Cognitiv team was disappointed by the cancellation of an in-person Cannes this year – no meetings by the water, no yachts, no parties and, most importantly, the missed opportunity to make those lasting connections created at one of the most electric industry events of the year. Cognitiv decided to carry on with their plan to release a lighthearted Cannes-inspired app despite the event cancellation in an effort to spread some positivity. Inspired by HBO’s Silicon Valley Hot Dog/Not Hot Dog AI app, Cognitiv’s version is called “Rosé / Not Rosé!” and it is a seasonal app celebrating the fan-favorite Cannes drink while showcasing deep learning’s powers of pattern recognition.

Once downloaded, users can take a picture of themselves with (or without) a drink and the app uses deep learning to determine if it is a photo of Rosé or Not Rosé. There are a number of other hidden identifications coded into the app for users to find with different settings and drinks. Users can try to stump the deep learning AI, and this year, they could share the virtual experience with friends who were also missing the south of France. *app was only in the app store for a limited time therefore the video demonstrates its functionality

 

Award Credits

Contributors:

Developer:	Mason Halstead
Creative Direction :	Jeremy Fain and Justine Frostad
Design Lead:	Todd Cooper
Copywriter:	Justine Frostad