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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of SapientNitro Wins 2012 Best Shopping Mobile Application Mobile WebAward for New Balance  In-store Digital Sales Experience

To: SapientNitro

For: New Balance In-store Digital Sales Experience

Award: Best Shopping Mobile Application

Click here to see entry creative

About the Entry



The New Balance in-store iPad app has been adopted by both end consumers and store associates. The current statistics indicate an adoption rate 50% higher than anticipated. Results show that consumers are easily finding the products, which meet their needs, and New Balance has been able to reclaim 50% of potential lost sales via the endless aisle (link to corporate inventory) functionality. The stores are also seeing a steady capture of customer data for future marketing initiatives. Through the New Balance iPad app in-store pilot, the organization has proven the economics of this new tool. In addition to rolling the capabilities out to the remaining retail channels, New Balance is looking to add new features and functionality to further increase brand engagement.

 

Award Credits

Contributors:

Chief Creative Officer:

Gaston Legorburu

Creative Director :

Derek Fridman

Technical Director:

Michael Leonard

Managing Director:

Peter Cundall

Account Director:

Maura Nagle

Associate Creative Director:

Chris Cobb

Visual Design:

Elizabeth Collins

User Experience Design:

Jue Lu

Project Manager:

Kenneth Harper, Carolyn Cesario

Information Architect:

Brad Dillon