WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2020 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: Appnovation
For: Road Trip Republic
Award: Best Leisure Mobile Website, Best Regional Mobile Website, Best Travel Mobile Website
Click here to see entry creative
About the Entry
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs that inspire travel to California.
Appnovation helped Visit California design and build Road Trip Republic, the digital destination to get people inspired and help plan their ultimate California road trip.
Overall, our goal was to build a mobile-first digital experience that would engage users with relevant, fast-loading content in an interactive way, so they can plan a trip from start to finish.
From a UX Design perspective, Road Trip Republic digital hub gives a mobile experience that users would expect from a native app. There is no other webpage that offers a similar mobile experience.
We made the website available in 17 languages so people from all over the world can create, save and share their dream California vacation and hit the road like never before.
The digital hub combines high impact video and an elegant card-based page design that is easy to scan, maximizes simplicity and reduces cognitive load. Rich imagery and simple text make the experience simple and inspirational.
Users can click on the search tool to find road trips based on their preference of region, activity, duration and distance.
They can quickly scan to realize the 50+ available road trip itineraries or they can select from a variety of differently grouped road trips including personalized options, road trips by category like outdoors or family fun, or specially curated road trips like Tasty Trips or Eclectic Adventures.
Award Credits
Contributors:
VP, Experience Design: |
Anton Morrison |
Group Account Director: |
Derek Lucchese |
Associate, Experience: |
Jenny Cho |
Coordinator, Experience: |
Nikie Zuo |
Coordinator, Experience: |
Saad Shahid |
Senior Associate, Technology: |
Serge Fomin |
Senior Associate, Strategy: |
Sanaz Shokravi |
Senior Manager, Technology: |
Darren Louie |
Director, Delivery: |
Shawna Barnes |
Project Manager, Delivery: |
Victoria Wilson |