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The goal for the new website was to tell the brand story of Millar as an OEM company with a history of product development, manufacturing and commercialization. Along with the rebrand, the new website was designed to grow and vet quality leads, explain the importance of the OEM lifecycle journey and provide information prospects need to choose Millar. The target audiences were companies and industry influencers within the medical engineering industry.
Contributors:
Brand Strategist: |
Leslie Rainwater |
Web Strategist: |
Leigh Anne Bishop |
Project Manager: |
Alexandria Attar |
Information Architect: |
Jason Wolter |
Creative Director: |
Cynthia Stipeche |
Art Director: |
Britany Ponevelle |
Sr. Designer: |
Kathy Prince |
Sr. Developer: |
Son-Tran Nguyen |
Content Strategist: |
Chris Wilks |
Writer: |
Carol Minor |