WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2020 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: BrandExtract

For: PWI Construction Website

Award: Best Construction Mobile Website

Click here to see entry creative

About the Entry

Having built a new brand, PWI Construction partnered with BrandExtract to build a new website. PWI Construction wanted to attract prospective clients in the construction industry as well as new potential employees. To help keep this in mind, a strategy was built around personas that reflected the various wants and needs of the audience, which were then ingrained into the website goals. The goals for the website were to provide a dynamic, engaging, and highly usable website experience, increase lead generation and conversion points throughout the site (which were untracked), improve SEO and online search and integrate online marketing tools to better measure website performance, highlight company culture, employees and careers at PWI, and implement a robust web content management system (CMS).

 

Award Credits

Contributors:

Brand Strategist:	Jonathan Fisher
Web Strategist:	Cynthia Stipeche
Project Manager:	Alexandria Attar
Information Architect:	Jason Wolter
Creative Director:	Cynthia Stipeche
Art Director:	Britany Ponevelle, Margo Lunsford
Sr. Designer:	Adam Tapely
Designer:	Camila Ruiz
Developer:	Steven Fippinger
Content Strategist:	Chris Wilks