WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2019 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: National Partnership for Women & Families

For: NationalPartnership.org

Award: Best Advocacy Mobile Website

Click here to see entry creative

About the Entry

At the National Partnership, our mission is to achieve equality for ALL women. That means speaking truth to power, holding our elected leaders accountable and fighting back when extremists stand in the way of our progress. We strive to raise awareness and mobilize activists to urge Congress to support commonsense bills like paid leave, paid sick days, fair pay, etc.

The ethos of our revamped site was mobile first (functionality), data driven (strategy) and donor centric (messaging). Mobile considerations include: truncated logo on mobile, hamburger nav with persistent donate/subscribe buttons, thumb-friendly buttons, stacked and reprioritized content, embedded video and interactive maps optimized for mobile, mobile friendly forms, use of icons and concise copy ... and our staff dog, err spokespup, on the 404 page which has nothing to do with mobile but he's adorable ;)

 

Award Credits

Contributors:

Chief Digital Officer:	Tucker Ball
Digital Communications Manager:	Jess Hood
Client Services Director (DNL Omnimedia):	Stephanie Hennessy