WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2019 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Tata Consultancy Services

For: TCS New York City Marathon App

Award: Best Sports Mobile Application

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About the Entry

Tata Consultancy Services (TCS) is the Title and Technology Sponsor for the TCS New York City (NYC) Marathon; it’s also the premier, year-round partner of New York Road Runners (NYRR), the event organizer. TCS created the event’s app (available for both android and iOS). In 2018, the official race app was downloaded a record 437,609 times, up from 334,000 downloads in 2017. The iOS app ranked #1 among top free sports, and for the second year in a row, the iOS version of the app ranked #1 among free apps in the App Store on race day. Year-over-year growth can be attributed to: • Users could opt-in to receive push notifications when their runners started the race, reached the halfway point, finished, and more. • Each runner followed had their own dashboard page. • Live on-map runner tracking of an unlimited number of runners. Of the 52,000+ runners, nearly all were tracked using either the app or liveresults.nyrr.org. • Voice search allowed users to dictate bib numbers to search for runners. • Featured bios displayed a list of the professional athletes, providing information such as career highlights. • Fans created Spectator Guides from three vantage points to help plan their race-day itinerary – nearly 30,000 created. • Cheer Cards allowed users to create digital signs for social media – nearly 152,000+ were created (up 116% from 2017) —108,000 on race day alone—and 28,100 unique runners were tagged in Cheer Cards; a 63% increase year-over-year. • Included a course video taking viewers on a virtual ride of the 26.2-mile journey.