WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2018 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Patients & Purpose

For: CF Source Website

Award: Best Health Care Mobile Website

Click here to see entry creative

About the Entry

CF Source raises the bar of its predecessor, which covered the basics of cystic fibrosis, by filling several gaps in CF education and providing insightful resources geared toward patients and caregivers. Delivering a breadth of information around CF progression across different systems of the body, CF Source deepens disease acumen and drives home the importance of starting treatment early. The revitalized CF Source focuses on three main content areas: the underlying impact of CF, the progression of the disease, and the advances in CF care over time. The enhanced site includes detailed videos, an interactive timeline, an interactive quiz, and downloadable brochures and resources, while highlighting page content with striking visuals. And these features aren’t just for show: By presenting information in a relatable, friendly format, they have helped users better engage with the content and dig deeper into CF. As a result, the upgrades made to CF Source have been met with users spending more time on the site and engaging specifically with disease progression content. In just the few months since launch, the new CF Source has proven that people with CF as well as caregivers are yearning to learn more about the condition—they just needed a resource to find it all in one place.

 

Award Credits

Contributors:

SVP, Associate Creative Director, Art:	Ryan Bell
SVP, Associate Creative Director, Copy:	Kieran Alling
VP, Group Art Supervisor:	Karen Lemcke
VP, Associate Creative Director, Art:	Dan Oh
VP, Copy Supervisor:	Hannah Smith
VP, Group Account Director:	Jen Ohlberg
Group Account Supervisor:	Alana Rosenberg