WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2018 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Patients & Purpose and Biogen

For: TECFIDERA Mobile Experience

Award: Best Design Mobile Website

Click here to see entry creative

About the Entry

TARGET

TECFIDERA’s yes campaign speaks to people living with relapsing MS. The challenges that come with this condition can lead patients to say no too often—no to making plans, no to new hobbies, no to following their passions. We took these very important factors into account when developing the campaign and designing the site.

CAMPAIGN GOAL

Yes is a very powerful word. It can trigger a spectacular course of events, lead to new paths, and open a world full of possibility. This campaign invites patients to consider what saying yes to TECFIDERA could do for them and ultimately encourages them to trust that the future they want is possible.

We know that some patients experience cognitive issues and sight problems because of their condition. Keeping these limitations, as well as patients’ hopes for the future, in mind, the TECFIDERA yes campaign places inspiring and powerful messages front and center in its mobile experience. Through the use of various colors and font sizes, as well as thoughtful UX and UI, Tecfidera.com is seamlessly delivering important information that could potentially change patients’ lives for the better.

Additionally, the yes campaign’s use of real patients enhances the level of trust in the effectiveness of TECFIDERA. That’s why, when patients visit the mobile homepage, the first thing that greets them is a big, bold yes, alongside a real TECFIDERA patient enjoying a beautiful day in the park—all because the patient said yes.

 

Award Credits

Contributors:

Associate Partner, Creative Director:	Tom Galati
VP, Associate Creative Director, Copy:	Caroline Fish
VP, Art Supervisor:	Amy Berman
VP, Copy Supervisor:	Valeria Gonzalez
VP, Account Director:	Nimeeta Kaur
SVP, Group Account Director:	James Hens
Senior Product Manager:	Juli LeDoux
Associate Director:	Josue Guinart-Carreno