WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2018 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: TMV Group

For: OneFlavorFiveWays.com

Award: Best Food Industry Mobile Website

Click here to see entry creative

About the Entry

Michigan-based food flavoring company LorAnn Oils came to TMV in need of a campaign and content strategy. The brand’s line of super-strength flavors (which can be used for anything from baking to candy making) is vast and unique — think mango, cotton candy and bourbon. And even though lorannoils.com was the only place to buy many of these fun flavors, the company’s online sales were lacking. So TMV created One Flavor, Five Ways: a campaign in which LorAnn Oils shows consumers how to use one flavor in five simple recipes each month via pieces of high-production-value content. The campaign microsite, oneflavorfiveways.com, houses all content from the entire campaign and drives users to purchase each month’s featured flavor. The hope was that viewers would see 1) how distinctive and versatile LorAnn’s flavors are and 2) how easy they are to incorporate into their favorite baked goods. The plan worked — since launching in October… • monthly traffic to lorannoils.com has increased by 39% • 8.1% of users who viewed content made a purchase

 

Award Credits

Contributors:

Managing Partner:	Bill Morden
Managing Partner:	Joe Morden
Executive Creative Director:	Jess Cook
Account Director:	Jessica Brattina
Art Director:	Paige Rosas
Jr. Copywriter:	Madison Sykes
Editor:	Emily Slomka
Account Coordinator:	Manuella Oraha