WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2018 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Overstock.com

For: Overstock.com Mobile Shopping App

Award: Best Retail Mobile Application

Click here to see entry creative

About the Entry

Overstock’s goal is to offer customers the full assortment and convenience of shopping on Overstock.com anytime and anywhere. The app is equipped with the latest technologies, including augmented reality (AR), where customers can view thousands of top true-to-life size 3D models in an AR environment to see how products fit and match their current room’s décor. The AR feature provides customers with a fully interactive experience where they can view product sizes, colors, and textures, making shopping for home décor and furniture online even more convenient. The app integrates machine learning to offer personalized product recommendations based on customers’ shopping patterns and history. It additionally displays trusted user reviews to help customers gain valuable insights that contribute to purchase decisions. Customers can also search for specific items or product categories by activating the voice search option by speaking into their mobile device. Overstock’s app features a daily lottery, coined the “Lott-O”, giving customers a unique coupon discount that is shown through an in-app scratch card. Customers can also browse the many flash deals and promotions featured on Overstock.com and curate personalized lists of their favorite products by “liking” products. Customers can also leave product reviews, view shipping status updates, initiate returns, and manage order all within the app, accommodating nearly all customer requests in one place. Shoppers can seamlessly and securely checkout within the app by making purchases with a simple tap, using either Apple Pay or Android Pay.

 

Award Credits

Contributors:

UX Product Designer:	Daniel Rasmussen
Android Software Engineer:	Jon Martin
Senior Android Software Enginee:	Artem Fedorychak
iOS Software Engineer :	Sam Trout
iOS Software Engineer:	Donovan Wilbur & Justin Veak
iOS Software Engineer:	Sneha Mehrotra
iOS Software Engineer:	Swapnil Raut
Senior Software Tester:	David Bean
App Product Manager:	Joe Peterson
iOS Development Lead :	Ke Luo