WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2018 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: VERB Interactive, Inc.

For: Destination British Columbia

Award: Best Travel Mobile Website

Click here to see entry creative

About the Entry

British Columbia’s untamed nature speaks to the soul.

How do you connect the dots between this breathtaking reality using digital platforms? We believe the Destination BC web platform is the single most important consumer touch point, next to the destination experience itself.

The HelloBC website is designed and built to evolve as technology and consumers do. We’ve developed an experience that’s intuitive, offering travel info and inspiration in a way that makes sense to the visitor. It’s mobile first and video first, ensuring an excellent and immersive user experience, no matter what device the visitor is using.

The platform delivers a personalized experience and drives exposure for the destination, increased business for its partners, and increased conversions.

The new HelloBC platform serves as “the resource” for all primary, secondary and tertiary audience segments for the brand. The site should enable each audience segment to easily connect with their desired content or functionality to enhance their role within industry, to engage with the DBC brand, and to participate with industry.

Audience segments include:

Primary
• Consumers/visitors
• Travel media
• Students/education groups
• Other travel jurisdictions

Secondary
• Vendors/partners
• Travel trade
• Internal users

Tertiary
• Tourism industry
• All levels of Government
• General media
• Job seekers

Destination British Columbia is also heavily engaged with the Explorer Quotient audience research and segmentation program in partnership with Destination Canada. Specifically, using this tool, the destination targets:

Authentic Experiences and Cultural Explorers

 

Award Credits

Contributors:

President, Digital Strategy:	Andy MacLellan