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The Crossroads App was created for the 230,000 'locals' who have made the Times Square area their home or place of work. After signing up the 'local' can view and redeem exclusive deals, browse events and access unique 'insider' content tailored for the community. Some of the key features include -
Program sign up validated by a Times Square zip code;
Deals, Events and Insider sections - user can set to which section they want App to open in;
Clean, attractive interface with strong visuals and Crossroads program branding;
Deal redemption through a screen shown during purchase at selected restaurant, store, theatre etc;
Deal Favoriting and Save for Later features;
Social sharing;
And Tracking and content management through Salesforce.
The App is available on iOS, Android and Windows Mobile.
Note. Use zip code 10036 to register and use full features of the App.
Contributors:
Project Manager - I-SITE: |
Tara Gordon |
Lead Designer - I-SITE: |
Liz Kelly |
Director of Development - I-SITE: |
Steve Mangione |
Consultant - I-SITE: |
Ian Cross |
Director, Communications - Times Square Alliance: |
TJ Witham |
Director, Economic Development - Times Square Alliance: |
Marianne Vernetson |
Coordinator, Community Development - Times Square Alliance: |
Lucie Scott |
Manager, Digital Communications - Times Square Alliance: |
Hannah Lee |
Graphic Designer - Times Square Alliance: |
Chelsea Lipman |
Coordinator, Communications - Times Square Alliance: |
Sasha Lamb |