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WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2017 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Arteric Wins 2017 Best Advertising Mobile Website, Best Interactive Services Mobile Website Mobile WebAward for Arteric.com

To: Arteric

For: Arteric.com

Award: Best Advertising Mobile Website, Best Interactive Services Mobile Website

Click here to see entry creative

About the Entry



Audience:
Healthcare brand managers, corporate communications teams, medical information personnel and information technology departments.

Goals:
The site defines Arteric as agency that possesses exceptional software engineering skill and future-focused-yet-practical thinking. Content and design reflect these messages.

Client value guided selection of all content. All content, whether focused on Arteric or the client’s business challenge — is selected to quickly enable the reader to make a decision or take an action. All explanations emphasize “how” and “why,” reflecting the Arteric focus on educating, not just informing.

On every screen, content is organized for maximum readability. Long stories are organized into quickly readable segments. Icons and other imagery emphasize the key points of the content. In this way users benefit from the high-readability and SEO benefits from the long-form content.

Navigation is provided by a highly visual, detailed-yet-concise primary menu that immediately defines destination content. Within each page, footer navigation provides a rapid secondary navigation control.
Engagement is encouraged via “Let’s Talk” pop-up forms that appear throughout the site and via “Solutions Panels” accessible via the footer on the Home page.

While desktop functionality is enhanced due to screen real estate and the way a user interacts a desktop device, the content and wayfinding is maintained throughout every mobile screen size. For mobile we streamlined the sub navigation that allows user to jump directly to content that interests them.

 

Award Credits

Contributors:

President:

Hans C. Kaspersetz

VP, Creative Director:

Ross O'Shea

Interactive Art Director:

Kristen Giordano

Digital Writer and Content Strategist:

Alan Gerstein

Software Development Manager:

Lloyd McGarrigal

Senior Front-End Developer:

Rob Szpila

Software Developer:

Joseph Roxbury

Software Developer:

Anthony Outeiral

Junior DevOps Engineer:

John Roman

Software Development Manager:

Jeff Knight