2024 Call for Entry is EXTENDED!

WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2017 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

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image of Patients & Purpose Wins 2017 Best Design Mobile Website, Best Non-Profit Mobile Website Mobile WebAward for Even a Trace Can Be Deadly Campaign

To: Patients & Purpose

For: Even a Trace Can Be Deadly Campaign

Award: Best Design Mobile Website, Best Non-Profit Mobile Website

Click here to see entry creative

About the Entry



Fifteen million Americans suffer from food allergies in the U.S. In fact, every 3 minutes a food allergy sends someone to the emergency room.

What’s so troubling is that many people don’t understand that even the slightest trace of a food allergen can be deadly.

The purpose of this campaign was to raise awareness about the severity of food allergies and to foster respect and empathy for people who are affected.

In partnership with Food Allergy Research & Education (FARE), the campaign launched during Food Allergy Awareness Week and targeted people not affected by food allergies, with the hopes of changing behavior and helping to reduce future reactions.

 

Award Credits

Contributors:

Managing Partner, Executive Creative Director :

Dina Peck

Associate Partner, Creative Director :

Tom Galati

Vice President, Group Project Supervisor :

Jaclyn Van Deuren

Vice President, Digital Content Specialist :

Scott Wanderman

Senior Developer:

Mark Kalamaridis

Senior Copywriter:

Elizabeth Sirk

Art Director:

Dan Ashman

Associate Project Manager:

Gabriela Josebachvili